For the “Summer at the Warhol” campaign, I contributed to a bold, unconventional creative concept that reimagined the familiar postcard as a tool for provocative storytelling. The campaign featured summer scenes — flip-flops, hot dogs, beach balls — but with an unsettling twist, reflecting the edgy, experimental spirit of the museum’s exhibitions. By combining nostalgia with surprise, the postcards drew viewers in with familiar imagery and then challenged expectations, mirroring Warhol’s own approach to art. My role involved helping shape the visuals and messaging to ensure that each piece was both visually striking and true to the museum’s vision, creating a memorable experience that blurred the line between marketing and art while driving engagement for the summer exhibitions.

“Summer at the Warhol”

“Summer at the Warhol” Postcards