MSA Fire Safety
Print / Social / Trade Show / Online Videos
MSA Fire Safety protects the people who run toward danger. Our work focused on translating complex, highly technical life saving equipment into clear, confident messaging firefighters could trust in the moments that matter most. From breathing apparatus to detection technology, we highlighted MSA’s legacy of reliability while modernizing the brand’s visual language to feel as advanced as the gear itself. The result was work that balanced precision and humanity, showing that behind every product is a deep understanding of the environments, decisions, and lives it is built to protect.
This video highlights the full range of MSA products, reinforcing their commitment to protecting firefighters from head to toe. It lives across MSA’s owned channels and plays prominently on screens throughout their trade show booths.
Product Highlight Video
After Globe was acquired by MSA in 2017, the brand continued its long-standing focus on fire safety through innovation in PPE. This video offers a behind-the-scenes look at what goes into crafting industry-leading fire footwear. I traveled to Auburn, Maine to capture the process firsthand, and I loved getting to see how the sausage is actually made.
How It’s Made :: MSA/Globe Boots
MSA is a major sponsor of FDIC International, one of the largest events for Fire & Rescue professionals worldwide, held annually in Indianapolis, IN. With more than 800 exhibitors showcasing the latest innovations, our team’s role was to make sure MSA stood out as the leading presence across the show floor, video installations, and outdoor displays.
FDIC International Event
At the core of the event space, we developed a looping video experience that brought MSA’s connected firefighter platform to life. Using two oversized screens—one vertical and one overhead—we created an immersive focal point that pulled attendees toward the center of the booth.
Main Video Trade Show Set-up
Photos from the event
Social Media
LUNAR
LUNAR is a compact, wireless tool designed to keep fire crews connected when conditions are chaotic and seconds matter. Built for use by every firefighter on scene—whether on air or off—the device combines Firefighting Assisting Search Technology (F.A.S.T.), edge-enhanced thermal imaging, and real-time connectivity into a single, integrated safety system.
The product launch was supported by a full campaign that included print advertising, social media content, and dedicated website landing pages.
