Project: Expeditionary Bourbon Evaluation Kit (EBEK)

Client: 70E Solutions

Event: Warrior West Trade show

The Challenge
When 70E Solutions needed a premium giveaway for Warrior West, an annual premier trade show and training event for military, law enforcement, and defense agencies, we faced a unique challenge. We needed to tangibly demonstrate our precision custom foam fabrication and product sourcing capabilities without handing out another boring, standard issue corporate brochure or generic piece of swag.

The Insight
To make a lasting impact, the execution had to resonate authentically with the Warrior West attendee demographic, which consists of tactical professionals and government procurement officers looking for mission critical equipment. Knowing this specific audience had a strong affinity for bourbon, we bypassed traditional promotional items entirely and built an experience tailored exactly to their interests.

The Solution: The EBEK
We conceptualized, sourced, and designed the Expeditionary Bourbon Evaluation Kit (EBEK). Far more than a trade show giveaway, the kit served as a physical portfolio of 70E Solutions' in-house capabilities to defense contractors and military buyers. By delivering a highly desirable item packaged in flawlessly cut custom foam, we proved our precision and sourcing expertise the second the attendee opened the box.

To elevate the user experience, we extended the campaign's visual identity into a set of custom designed whiskey tasting note cards. These cards guided the user through the different flavor profiles and vibes of the bourbon, pairing a rugged, tactical aesthetic with a high end tasting experience.