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Craig Ferrence / Creative Director
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Vision on Fifteenth Brandwork

Brand Identity / Brochure / Logo Design / Outdoor

This freelance project was a great opportunity to build a brand from the ground up, literally.

In the Spring of 2020, Burns Scalo Real Estate broke ground on a parcel of land in Pittsburgh’s Strip District, and needed a brand identity piece that could lure potential tenats BEFORE a single piece of steel was put in place.

I was able to design the building’s logo, brand book and construction fence panels, as well as put on my photographer hat to shoot some original photos for the piece.

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Vision open book.jpg
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