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Craig Ferrence / Creative Director
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The Van Halen Effect

What if we took mundane household items and applied "The Van Halen Effect" to them?

Using a complex algorithm, I set out to conduct a social experiment in which anything can be made irresistible when applied with this effect. The results speak for themselves.

"Sweet Gherkins" (#1 in a series)

"Cheese Grater" (#2 in a series)

"Plunger" (#3 in a series)

 

 

Pickles_Van_Halen.jpg
Grater_Van_Halen2.jpg
Plunger_Van_Halen2.jpg